The Phocealys Blog: an inspiration hub for plant décor professionals

August 30 celebrates World Blog Day — a perfect time to (re)discover a tool that is often underestimated yet immensely valuable: the professional blog. At Phocealys, we chose to develop a blog designed for professionals in botanical décor. More than a simple content space, it is a creative companion, an editorial compass that enriches the experience we offer through our catalogues, technical guides and product sheets.

A living extension of our botanical universe

Above all, Phocealys stands for a passion for preserved and dried plants, soon to be complemented by a new range of premium artificial plants (follow the countdown on the homepage to be notified of the launch). While our e-commerce site offers a wide selection of products, the blog invites you to go further. It provides a different, more editorial and more inspiring perspective on use cases, trends and best practices in the world of botanical décor.

Each article is designed to support your professional day-to-day: whether you are a florist, decorator, landscaper, craftsperson, interior architect or scenographer, the blog offers rich, accessible and useful content to fuel your creativity and help you save time in your decision-making.

An evolution that reflects you

In the coming months, our ambition is to evolve the Phocealys blog so it better reflects the richness of your creativity and the diversity of professions in botanical décor. We want to give you more of a voice: highlighting your projects, ideas, challenges and know-how. The blog will thus become a shared showcase — a place for exchange and mutual inspiration — where every professional can find concrete references, industry interviews and inspiring use cases.

Anticipating trends, understanding materials

Beyond products, the Phocealys blog invites you to explore the underlying trends shaping professional botanical décor. Whether it’s the comeback of kokedama, the use of greenery in corporate or event settings, or the rise of CSR considerations in plant-based projects, we provide insights and concrete examples to help you stay ahead.

Our articles also take you behind the scenes of our wholesale business — from the journey of an innovation at Phocealys to, more recently, CSR at Phocealys. Sometimes technical topics are made accessible by our editorial team, always connected to sector news and on-the-ground needs.

Portraits, tips and shared experience

The Phocealys blog is also a people-centred space. We love to highlight the creators, partners and clients who bring botanical décor to life every day. Interviews, feedback and spotlights on unique projects build a bridge between the brand and its community and showcase the talent of those who transform our plants into true decorative works.

You will also find styling ideas, seasonal calendars and advice to maintain your creations, or to optimise your purchasing according to each project.

A complementary tool to our catalogues

The blog does not replace our catalogues or technical guides — it complements them. Where our sheets are technical and descriptive, the blog helps you project into real-world use. It offers a more sensitive, narrative viewpoint that is essential for decision-making in creative and demanding environments like yours.

It is this complementarity between substance and inspiration that makes our approach so valuable.

In summary

On World Blog Day, we invite you to (re)discover our editorial space as a source of ideas, trends and practical advice. More than a simple information channel, the Phocealys blog is a tool for creative scouting, a link between teams, products and professionals — a fertile ground for your future plant-based projects.