Phocealys celebrates its 10th anniversary: Olivier and Hugues share their vision

2025 marks a key milestone for Phocealys: 10 years of growth supporting green industry professionals, 10 years of passion and expertise in preserved plants and dried flowers. From an entrepreneurial venture to a major player in the market, the company has grown while staying true to its mission: supporting its clients with tailored and innovative solutions.

To celebrate this decade, Olivier and Hugues, the two founding partners, reflect on their journey, share their ambitions for the future, and unveil the developments that will shape Phocealys in the years to come.

10 years of growth, with a forward-looking vision

What does this 10-year milestone represent for you?

Olivier: It’s a great source of pride to see how far Phocealys has come since its inception. Over 10 years, we’ve built strong relationships with our clients, developed recognized expertise, and supported thousands of professionals in their projects. But to us, this isn’t a finish line — it’s a stepping stone. We're firmly focused on the future, with a desire to take our offer and services even further, while preserving a human touch.

Hugues: Our goal has always been to provide practical solutions for professionals in green decoration. Over the years, we’ve expanded our catalog, optimized our logistics, and developed tools to simplify our clients’ work. Today, Phocealys is much more than a supplier — we’re a true partner for plant decoration professionals 

Teams, the driving force behind Phocealys’ success

Behind Phocealys is a committed team. What role do employees play in this success?

Olivier: Our team is at the heart of our success. Phocealys isn’t just a catalog of preserved plants — it’s above all a passionate, dedicated team. Every order that leaves our warehouse, every client we support, every innovation we launch… it all relies on their involvement.

Hugues: We’re lucky to have talented people who know our products and the market’s expectations inside out. Whether it's order management, customer support, or the development of new solutions, everyone plays a key role. It’s this synergy that drives us forward and helps us perform better every day. 

Optimized logistics for maximum efficiency

Phocealys now has a 900 m² warehouse. What does this mean for your clients?

Hugues: Logistics is a cornerstone of our business. With our 900 m² warehouse, we’ve expanded our storage capacity to ensure wide product availability and streamline order processing. We’ve implemented rigorous quality processes and high-performance tools to ensure efficient flow management.

Olivier: Our goal is clear: to ensure fast and reliable delivery, so that our clients — in France or internationally — receive their orders in the best possible conditions. Today, Phocealys delivers worldwide, with a strong commitment to speed and reliability. 

Inspirational sourcing, in direct connection with our partner producers

How do you approach sourcing and renewing your product ranges?

Hugues: Sourcing is at the heart of what we do. We work closely with our partner producers to ensure the highest quality preserved plants and dried flowers, aligned with market trends. This proximity allows us to introduce new varieties regularly and offer cohesive collections that combine trendiness with great value.

Olivier: We’re continuously improving our ranges, aiming to offer inspiring textures, colors, and varieties to professionals. This dynamic approach allows us to enrich our offer while keeping our best-sellers — striking a balance between novelty and essentials. Every new product is designed to expand our clients’ creative possibilities while fitting seamlessly into our existing collections. This high standard and flexibility are what make us a reliable partner and a daily source of inspiration. 

Practical solutions to support professionals

What tools do you develop to make your clients' creative work easier?

Olivier: We know that time is a crucial factor for our clients. That’s why we created FlexMoss — a ready-to-use, flexible preserved flat moss panel. Its flexibility and ease of installation save valuable time on site. FlexMoss simplifies the assembly of large green walls and allows professionals to focus on what really matters: creation.

Hugues: Our e-commerce platform now offers over 1,500 products, which gives clients plenty of choice — and makes support essential. To help them, we’ve developed resources like our preserved moss guides, which act as technical buying aids by comparing textures, colors, and yield across varieties. Our Green Walls and Frames Collection is also highly praised because it brings together all the essential varieties needed to create plant-based artworks, offering a turnkey selection to professionals. Q

Innovation driving botanical creativity

You recently launched an innovative product: the Coloring Moss Spray. Can you tell us more?

Olivier: Over time, some preserved mosses can lose a bit of their vibrancy. So we developed a special spray designed to revive their color and extend their natural appearance. It’s a simple, effective solution to instantly bring plant arrangements back to life.

Hugues: Innovation is a key driver at Phocealys. We’re constantly listening to the market to offer solutions that truly meet professional needs. FlexMoss and our moss spray are perfect examples of this — and we’ll continue to innovate, offering practical and creative tools. .

And in the years to come?

What are your goals for Phocealys moving forward?

Olivier: To keep innovating and further strengthening our offer. We want to expand our presence across Europe, launch new products, and, above all, stay close to our clients to provide them with the most relevant solutions.

Hugues: The Phocealys adventure is just beginning. These first 10 years helped us build a strong foundation, but we have many more projects ahead. Our ambition is to keep supporting our clients with ever more efficient products and tools, while staying true to what makes us successful: quality, closeness, and passion for plants. 

THANK YOU!

These 10 years wouldn’t have been possible without our clients, partners, and everyone who has been part of this journey. Let’s stay connected, keep innovating together, and continue to grow Phocealys. You’re at the heart of this story — and it’s only just beginning!