Product Innovation Journey at Phocealys

At Phocealys, we are not just a wholesaler of preserved plants and dried flowers; our mission is to be the preferred partner for professionals in plant decoration. In this capacity, our aim is to support creators, designers, florists, and interior decorators in realizing their visions of sustainable and aesthetic spaces.

Discover the journey of a product innovation, from its design to its delivery to your workshop.

1. Listening: The Starting Point

Everything begins with careful attention to the needs of our clients and current design trends. Thanks to daily customer feedback, trade shows, surveys, and interactions on social media, we understand the needs and expectations of our market.

2. Development of a Product and/or Color

Our journey leads us to the best producers, with whom we have established trusted relationships for over ten years. This crucial step is conducted in close collaboration with our partner producers, according to a strict specification. Together, we explore the possibility of stabilizing new species or creating new shades, always in pursuit of renewal and quality.

Discussions focus on:

• the feasibility of stabilizing a variety;

• the maturity of the species;

• the proportions of different types of dyes...

3. Selection Criteria: The Quality Commitment

The selection process then begins with a rigorous procedure, where each product undergoes a series of detailed tests before reaching the market. At the heart of our approach, a period of testing and selection is crucial to validate the flexibility, texture, and color of each plant.

Numerous exchanges and production tests are conducted to refine the manufacturing process until the ideal product is achieved, thus ensuring the optimal quality of our products.

At Phocealys, innovation is also put to the test through a strict comparative analysis, where our new products are tested under extreme conditions. This crucial step allows us to compare the durability of our innovations with reference species and ensure they meet our standards.

Each innovation is then validated internally by our dedicated team to guarantee not only the quality but also the durability of the plants that will be offered for sale on our website.

This comprehensive process assures our clients products that are not only innovative but also reliable, ready to enhance any space with elegance and durability.Débute ensuite un processus rigoureux de sélection, où chaque produit passe par une série de tests minutieux avant d'atteindre le marché. 

4. Logistics: Efficiency & Quality of Our Processes

At Phocealys, each step of our supply chain is meticulously planned and executed to ensure not only quality but also environmental responsibility. In this regard, we carry out rigorous planning for the purchasing of new products in close collaboration with our producers.

We also ensure control over our logistics, favoring the least polluting transportation options. This allows us to minimize our carbon footprint while maintaining optimal efficiency.

Upon arrival of the goods, a strict quality control is conducted to ensure that all products meet our high standards before moving on to the next step. Once approved, the products are stored under optimal conditions to preserve their integrity, with a traceability system

5. Listing: Photo Shoots & Editorial Content

Once the quality control is completed, the new product is ready to be discovered by our customers on our website. We pay particular attention to the product photography, ensuring that it is as faithful and realistic as possible:

• lighting to accurately reproduce the product's color

• close-up shots to visualize the details

Above all, we aim to create product listings that accurately reflect the quality and aesthetics of the new items. In this regard, the description on the listing invites customers to discover the story, characteristics, and specifics of the product but also provides advice for its maintenance. 

6. Launch: Orchestration of the Promotion of the New Listing

The launch of each new product is an event in itself. We utilize our blog, social media, and email campaigns to highlight these innovations, while maintaining direct communication with our clients through our sales experts.

Our experts, Thomas and Laurence, who are familiar with your expectations, inform you about the launch of the new product according to your needs, through ongoing email and phone exchanges.

7. Sales: Key Steps in Processing Your Orders

From the receipt of an order to its preparation, and through to dispatch, we ensure the optimization of each step to guarantee a quality service:

• quality control,

• packaging with cushioning solutions,

• parceling and fast shipping.

8. Satisfaction: Customer Experience at the Heart of Our Priorities

Customer experience is at the heart of our priorities. That's why a satisfaction survey allows us, at the end of the process, to gather your feedback, as part of our commitment to continuous improvement.

At Phocealys, innovation is a collective adventure, guided by a passion for plant decoration and a commitment to our customers. From attentive listening to customer satisfaction, each step of our product journey reflects our dedication to enriching your creative projects.

Thus, through our mission, we forge an unbreakable link between the wonders of nature and the aspirations of professionals in plant art, providing them with the tools to continuously innovate and create spaces that resonate with the values of sustainability, aesthetics, and constant renewal.